Join Dan Sonnett, Director of Creative Strategy at MeanGreen Media, and special guest Julie Davitz, Founder and CEO of Plus Media, for an insightful on-demand webinar designed to bridge the gap between storytelling and impact measurement. This session is tailored for organizations committed to making a difference and looking to elevate their video content strategy.

In today’s digital age, video storytelling has become an essential tool for impact-driven organizations to connect with their audience, convey their mission, and, most importantly, demonstrate measurable results. But how exactly can you amplify and accurately measure the impact you achieve? This webinar is for those who want a rock solid way to validate the effort that goes into content strategy. 

We cover

Crafting Compelling Narratives

Learn how to create video stories that not only captivate your audience but also clearly convey your organization’s mission and values.

Defining Your Impact Objectives

Learn how to identify the right metrics and put in place tracking mechanisms well in advance of rolling out a campaign

Aligning Stories with Impact Metrics

Discover strategies for integrating key performance indicators into your video content, ensuring your narratives are both powerful and purposeful.

Best Practices for Authentic Content

Explore the do’s and don’ts of video production, from pre-production planning to post-production editing, to ensure your content remains authentic and engaging.

Inspiring and Demonstrating Results

Understand how to use video as a tool to inspire action while simultaneously demonstrating the tangible results of your work.

See real tools and real world examples that organizations like yours use to track success

Who should watch?

Mission-oriented organizations, such as nonprofits, BCorps, trade groups, and membership associations, looking to enhance their storytelling techniques.

Marketing and communications professionals focused on impact-driven content.

Creative teams aiming to align their video projects with measurable outcomes.

Anyone interested in the intersection of storytelling, video, and social impact.